WHAT CHINESE NEW YEAR MEANS TO A NON-CHINESE CHILD
WHAT CHINESE NEW YEAR MEANS TO A NON-CHINESE CHILD Growing up in Hong Kong to non-Chinese parents, my siblings and I always looked forward to Chinese New Year, as a follow-on after Christmas, mainly because the New Year meant another long stretch of holidays ranging from three to five days, depending on how close we […]
Insights: The Agency Mum
Sometimes, when you get asked about your occupation, or what you do for a living, and your response is “I work in an agency”. The reaction you get is usually: “Wow! That means late nights, lots of coffee, glam events and the occasional meeting of a celebrity!” Ever wondered what its like to be […]
Insights: PR’s Seat At The Table – 5 Things You Should Know
As we sit in an era of rapid change and globalization, so should our communication efforts and approach. Our guess of how PR tends to be generalised across other departments is that media coverage success automatically translates into brand recall or recognition? Or perhaps, we are only there to prepare ‘overly cautious statements’ on what […]
Insights: Selamat Hari Raya Aidilfitri!
Selamat Hari Raya Aidilfitri! From all of us at PR Communications, we like to take this opportunity to wish Muslims around the world ‘Selamat Hari Raya Aidilfitri’, particularly to our Malay friends, ‘Maaf Zahir Batin’. Enjoy the festival with happiness and joy with your family and loved ones! This day also marks the end of […]
Insights: The story of a Dutch Ang Moh in Singapore
The story of a Dutch Ang Moh in Singapore Discovering new cultures is a valuable experience as there are so many things we can learn from it. After moving from the Netherlands to Singapore earlier this year, I have been exploring the Singaporean culture and I would love to share with you some insights on […]
Insights: Seven Deadly Seen(s)
Office – a word used to describe the congregation of unique individuals sharing similar tastes in life, trading their knowledge for money within the confined walls that demarcates an area that is rented and given a name registered with the local authorities. We were all taught that to progress through the tall career ladder, we […]
Insights: A Tribute To Fathers
A TRIBUTE TO FATHERS Father’s Day is a special day to show your Dad your gratitude for what he is. We cannot be in this world without our fathers. They have provided us with many things in life, and the occasion gives us an opportunity to express our love and appreciation for them. The idea […]
Insights: A Cheat Sheet for Getting Through Father’s Day
If you’ve yet to plan the perfect day for dad, don’t panic! We’ve put together a cheat sheet of celebratory ideas for the man who brings home the dough. No need to scurry around looking for gift options and dinner venues whilst dad’s out working – we’ve got you covered with an exciting line-up of […]
Insights: IT SENDED! PLEASE COME BACK!
Ever sent an email and immediately regretted clicking the send button? I’m sure this is a scenario we, working in the communications industry (with tonnes of emails to deal with everyday), are all too familiar with. Here are some useful tips […]
Insights : The Rise and Fall of Social Media Influencers
(Image Source: Adobe Blog) Did you know that Singapore has the highest smartphone penetration in the WORLD? (Yes , you heard it right!) . 9 out of 10 Singaporeans have access to a smartphone, and with a population of 5.54million people, I’m sure you can do the maths on the actual numbers! This ‘smartphone’ addiction […]