PR COMMUNICATIONS

Insights : The Rise and Fall of Social Media Influencers

(Image Source: Adobe Blog) Did you know that Singapore has the highest smartphone penetration in the WORLD? (Yes , you heard it right!) . 9 out of 10 Singaporeans have access to a smartphone, and with a population of 5.54million people, I’m sure you can do the maths on the actual numbers! This ‘smartphone’ addiction […]

Insights: Why Mondays are the best days

              So you hate Mondays huh? Society has given Mondays a rep SOO bad that trying to raise it from the depths of dread and despair won’t do much. Yes those pesky little blue gnomes take pleasure in plotting against us every Monday, sneaking up on us to plan […]

Insights: Facebook Live – The New Kid On The Block That’s Here To Stay!

  As you might have already noticed on your personal news feed, Facebook has introduced a new feature: “Facebook Live”. Users of the social media platform are now able to share live video content with their friends and followers. This new addition is in line with the growing popularity of video on the social media […]

Insights: 5 Things I’ve Learnt about PR

5 Things I’ve Learnt about PR No one is quite sure what we do My Chinese New Year was an endless refrain of, “Well, PR is like advertising but…” and “it’s sort of like marketing, but…” Basically, PR professionals are an integral part of the brand ecosystem. You might have a killer app or some […]

Insights : What you didn’t know about The PR Guru

What you didn’t know about MR #PRGURU. The man himself, Eric Chan, speaks about his passion for nurturing young talent, fishes and grand kids!  – – – 1.We all know you have been in the industry for over 25 years, tell us your observations, the good and the bad? In the last 5 years, I […]

Insights: The only day you need to get it right!

Valentine’s Day 2016: Gift Ideas for her Valentine’s Day is one of those overly commercialised days that EVERY girl falls for (I mean every! Even if they won’t admit it!) , so on this VERY important day, we want you to get it right! Sure roses are a traditional favourite and designer bags never go out […]

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TheScarlett

The Scarlet, Singapore’s first luxury boutique hotel, made her debut in December 2004 and re-opened its doors in December 2013 after a five-month rejuvenation. Vivacious and uninhibited, the interiors of this 80-room hotel offer all who enter an adventure for the senses. The Scarlet is the perfect place for business or pleasure and staycations. Nestled […]

EbizoIchikawa

Born in 1977 into one of Japan’s oldest kabuki families, Ebizo Ichikawa is a household name in his native country. A gifted performer with an extraordinary range, Ebizo brings a larger-than-life presence to all his performances. His brilliance evem carries on off-stage, where he has demonstrated a knack for innovation and creation. ABKAI, his self-produced […]