Insights: PR’s Seat At The Table – 5 Things You Should Know
As we sit in an era of rapid change and globalization, so should our communication efforts and approach. Our guess of how PR tends to be generalised across other departments is that media coverage success automatically translates into brand recall or recognition? Or perhaps, we are only there to prepare ‘overly cautious statements’ on what […]
Insights: The story of a Dutch Ang Moh in Singapore
The story of a Dutch Ang Moh in Singapore Discovering new cultures is a valuable experience as there are so many things we can learn from it. After moving from the Netherlands to Singapore earlier this year, I have been exploring the Singaporean culture and I would love to share with you some insights on […]