Pocari Sweat

PR Communications drove the publicity campaign for the launch of the POCARI Sweat ‘Cross Run’ app. The app which is available on itunes and Googleplay was a joint collaboration between Pocari Sweat, 7-11 and Japanese advertising agency Asatsu-DK Singapore Pte Ltd. PR Communications was responsible for all media relations and communicated key messages to various stakeholders effectively. The app which is backed by the latest interactive marketing tool, BEACON technology, garnered a vast amount of interest among sports, tech and health media outlets.