PR Communications successfully clinched the business pitch for Singapore’s leading social networking application—Paktor. Since the start-up was founded and its pioneer app launched in April 2013, PR Communications has been closely providing strategic counsel in terms of branding and positioning Paktor to the relevant audience in the market. Besides successfully pitching for multiple spokesperson interviews, PR Communications also worked on a holistic public relations programme with Paktor through sponsorships and collaborations on regional movies, as well as record-breaking events regionally. Through strategic approaches and insightful angles, PR Communications managed to position Paktor as a leader in the dating and social media landscape, being ranked the most‐downloaded dating app in Asia.