Max Factor

Max Factor is the iconic make-up brand that was the only make-up brand in Hollywood’s Golden Age. It was founded by Mr. Max Factor, a visionary make-up artist, who was famously known as the man behind the signature looks of the era’s most famous icons such as Marilyn Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich.

Today, Max Factor is the make-up brand bringing its artistry and expertise to a generation of women who have been through incredible life experiences. From mascara to foundation, eye shadow to lip gloss – Max Factor puts the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal beauty statement every day.