PR Communications provided strategic counsel to La Putri, a fine jeweller in Asia. Besides creating content for La Putri’s website and managing its social media platforms, PR Communications also assisted in directing La Putri’s media relations in terms of drafting press releases and pitching for feature stories and interviews. The key highlight for 2013 was La Putri’s 40th anniversary where PR Communications helped to create a successful year-long publicity campaign which included an influencer programme for their iconic dragon necklace—ALTHEA, which debuted at the Singapore International Jewellery Expo- PR Communications also organized a signature Outstanding Jewellery Designer Competition, held in conjunction with several educational institutions and also managed La Putri’s annual Gala Dinner.
