In 2013 PR Communications helped to garner publicity for the launch one of CapitaLand’s most successful projects —Sky Vue located in Bishan residential area. Achieving impressive sales figures in spite of government property market cooling measures at the time, PR Communications managed to position Sky Vue as the “must-get” property in Singapore’s city fringe area. Besides providing strategic counsel on media relations, PR Communications also successfully pitched for many CEO interviews on various high-circulation media platforms- from print to online and TV. PR Communications assisted in the launch of Sky Vue from pre-launch to post-launch, and developed an all-rounded publicity campaign that drove Sky Vue’s success.