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PR Communications has been working closely with DEAL.com.sg since 2013, providing strategic counsel in terms of public relations. Besides having numerous successful publicity campaigns, PR Communications also assisted in publicizing the brand by drafting press releases and pitching for spokesperson interviews with insightful business and lifestyle angles. PR Communications also provided crisis management and communications, upholding the brand’s positioning in the market. With PR Communications as a pillar of support for branding, the agency has seen the e-commerce group grow from a start-up to IPO under iBuy Group in just over three years.