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Launched in 1894, Bata provides versatile quality footwear and accessories which are accessible for all. Having dressed your feet with elegance and class throughout the years, the family-owned business has been at the forefront of innovation in the design and production of new styles. The Czech brand currently has more than 5,200 stores globally in over 70 countries. In April 2017, Bata announced a modernized global brand direction with its new manifesto “Me & Comfortable With It”, which focuses on empowering people to be beautiful and comfortable, no matter who they are, and what their style is. With this new strategy, the company now caters to the needs of today’s consumers who are sophisticated and increasingly interested in the latest fashion trends.